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Customer Bonding : Pathway to Lasting Customer Loyalty

Janet Smith; Richard Cross

2 ratings by Goodreads
ISBN 10: 0844233188 / ISBN 13: 9780844233185
Published by McGraw-Hill/Contemporary
Used Condition: Very Good Hardcover
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Blue Cloud Books
Phoenix, AZ, U.S.A.

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This book shows minor wear and is in very good condition. Bookseller Inventory # G0844233188I4N00

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Bibliographic Details

Title: Customer Bonding : Pathway to Lasting ...

Publisher: McGraw-Hill/Contemporary

Binding: Hardcover

Book Condition: Very Good

About this title

Synopsis:

Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages.

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