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Customer Loyalty: Concept, Context and Character

Alok Kumar Rai,Medha Srivastava

ISBN 10: 9332902712 / ISBN 13: 9789332902718
Published by McGraw-Hill Education, 2014
New Condition: New Soft cover
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This text introduces students to a solid background in the basic principles and practices of welding. It first introduces fundamental theory of the welding process (gas arc, semi-automatic, automatic, and robotic welding) and then provides practice jobs so students develop manipulative skills and technical understanding. Metals and their welding characteristics, safety practices, welding symbols, and the fundamentals of print reading are all covered. Salient Features ? Only text to cater to the subject ? Covers concepts, research and practical applications of the theory. Contents: Part One: Customer Loyalty: A Conceptual Framework 1. The Character of Loyalty 2. Decoding Customers 3. Customer Loyalty: A Prelude 4. Customer Loyalty: A Comprehension 5. Customer Loyalty: A Perspective 6. Customer Loyalty: The Emerging Paradigms Part Two: Customer Loyalty: The Research Framework 7. Determinants of Customer Loyalty Formation 8. Customer Loyalty Outcomes 9. Customer Loyalty Assessment: Methods and Measurement 10. Customer Loyalty: The Relationship Influencers Part Three: Customer Loyalty: The Application Framework 11. Customer Loyalty in the Services Sector 12. Customer Loyalty in the Retail Industry 13. Customer Loyalty in the Aviation Industry 14. Customer Loyalty in the Banking Industry 15. Customer Loyalty in the Life Insurance Industry Printed Pages: 320. Bookseller Inventory # 77029

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Title: Customer Loyalty: Concept, Context and ...

Publisher: McGraw-Hill Education

Publication Date: 2014

Binding: Softcover

Book Condition:New

Edition: First edition.

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