0324313160 Autographed by author! Ships promptly from Texas. Bookseller Inventory #
Synopsis: In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
About the Author:
TIM RIESTERER, CEO of Customer Message Management (CMM), developed this approach for creating more customer-relevant messaging and sales-ready marketing, communications, and sales support. He has lead CMM initiatives for world-class companies such as American Express, Manpower, Caterpillar, FedEx, ADP, AmerisourceBergen, HP, Oce Systems, Unisys, and others. Tim has presented training seminars on the CMM approach for more than 1,000 companies and 19,000 participants over the last three years. Together with the American Marketing Association, he has created the Customer Message Management Leadership Series (www.marketingpower.com/cmm), which produces webcasts, Internet radio broadcasts, regional conferences, newsletters, and reports dedicated to the topic. He is co-host of the AMA¿s Internet talk radio show -- Marketing Matters Live. Prior to co-founding CMM Group, Tim was Chief Marketing Officer and VP of Strategic Services for Ventaso, a provider of sales and marketing effectiveness software and consulting services. Tim also was president and CEO of Brady Marketing Group, a 60-person marketing communications services firm, specializing in B2B clients.
DIANE EMO is the president and co-founder of Customer Message Management. She co-developed the CMM approach for creating more customer-focused, sales-ready marketing, communications, and sales support. She has led CMM initiatives for companies such as Caterpillar, Experian, SAS Institute, AmerisourceBergen, Cisco, IBM Canada, Covance, Galileo/Cendant, and ChartOne. Diane is the American Marketing Association¿s training program designer and lead instructor for marketing and sales integration, and has taught the CMM process to hundreds of AMA members and marketing practitioners in world-class companies. Prior to co-founding Customer Message Management, Diane was the vice president of market development with Ventaso, a San Francisco-based provider of sales and marketing effectiveness software and consulting services.
Title: Customer Message Management: Increasing ...
Publisher: South-Western Educational Pub
Book Condition: Very Good
Book Description South-Western Educational Pub, 2006. Book Condition: Good. 1 Edition. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP87476109
Book Description South-Western Educational Pub. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2722284228
Book Description Cengage South-Western. Hardcover. Book Condition: Fair. Dust Cover Missing. Bookseller Inventory # G0324313160I5N01
Book Description Cengage South-Western. Hardcover. Book Condition: As New. Book almost like new. Cover and pages are undamaged. Bookseller Inventory # G0324313160I2N00
Book Description Cengage South-Western. Hardcover. Book Condition: As New. Almost in new condition. Book shows only very slight signs of use. Cover and binding are undamaged and pages show minimal use. Bookseller Inventory # G0324313160I2N00
Book Description Cengage Learning, 2006. Hardcover. Book Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. All orders are shipped the same or the next day. Bookseller Inventory # mon0001892038
Book Description Cengage South-Western. Book Condition: Acceptable. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Bookseller Inventory # 43423734
Book Description South-Western Educational Pub, 2006. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. Very-good condition hardback with jacket. Autographed inscription by one of the authors (Tim Riesterer) in book front. No other writing inside book. No remainder marks or price clippings. Price inside jacket $34.95. Jacket is clean, shows light wear - no tears. No tears inside book. Illustrated. Inscribed by Author(s). Bookseller Inventory # 062241
Book Description South-Western Educational Pub, 2006. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0324313160
Book Description South-Western Educational Pub 2006-07-13, 2006. Hardcover. Book Condition: good. 001. 0324313160. Bookseller Inventory # 638750