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Customer Relationship Management: Concepts and Application

Alok Kumar,Chhabi Sinha,Rakesh Sharma

ISBN 10: 8177226223 / ISBN 13: 9788177226225
Published by Biztantra/Wiley India, 2007
New Condition: New Soft cover
From BookVistas (New Delhi, DELHI, India)

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About this Item

The Book Aims To Contribute Knowledge /Experience Acquired In Crm To The Body Of Work Already Available. It Helps Students /Practitioners And General Management To Understand Dimensions Of Crm /Relationship Marketing) In Achieving Strategic/ Operational Objectives Of Service Delivery Whether In Commercial Or Public Service Domain It Serves As A Text Book With Easy-To-Understand Concepts And Applications-Giving Practical Insights Into Current Best Practices In Various Service Verticals. The Emerging Topics Covered Include Customer Satisfaction Measurement Systems - Different Approaches & Guidelines And.Crm Certification Standard - A Framework For Service Industry Printed Pages: 350. Bookseller Inventory # 17499

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Bibliographic Details

Title: Customer Relationship Management: Concepts ...

Publisher: Biztantra/Wiley India

Publication Date: 2007

Binding: Softcover

Book Condition:New

About this title


The book aims to contribute knowledge /experience acquired in crm to the body of work already available. It helps students /practitioners and general management to understand dimensions of crm /relationship marketing) in achieving strategic/ operational

"About this title" may belong to another edition of this title.

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