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Customer Relationship Management

Ed Peelen

ISBN 10: 8131725405 / ISBN 13: 9788131725405
Published by Pearson Education/FT Press, 2008
New Condition: New Soft cover
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About this Item

Customer Relationship Management examines the entire scope of this subject including strategy, organization, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as what should our business strategy be? and How do we translate CRM business strategy into marketing? This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence. Printed Pages: 450. Bookseller Inventory # 22502

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Bibliographic Details

Title: Customer Relationship Management

Publisher: Pearson Education/FT Press

Publication Date: 2008

Binding: Softcover

Book Condition: New

Edition: First edition.

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Customer Relationship Management-Pearson Education-Ed Peelen-2008-EDN-1

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