Cutting Edge: Gillette's Journey to Global Leadership

McKibben, Gordon

Published by Harvard Business Review Press
ISBN 10: 0875847250 / ISBN 13: 9780875847252
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Synopsis: The Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gillette--as revealed in McKibben's colorful history--has become a world leading manufacturer and marketer of consumer goods in men's and women's grooming products, writing instruments, and alkaline batteries. The modern-day Gillette serves as a shining example for today's managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, and above all, how to translate a consistent vision of global growth into superior results in a competitive world marketplace. Based on extensive interviews with Gillette insiders, Cutting Edge chronicles the successes, failures, and watershed moments in the evolution of a global powerhouse. McKibben's rich portrait serves as an enduring lesson for all competitors who aspire to be truly on the cutting edge. "At a time when many American companies are touting their commitment to marketing and manufacturing in a global environment, Cutting Edge is a useful reminder that some have been doing it for decades." --Washington Post Book World, March 15, 1998

Review: Ever since a forward-thinking bottle-cap salesman named King Camp Gillette first grew tired of shaving with a dull razor more than 100 years ago, the company he then founded has prospered impressively--despite ongoing threats of hostile takeovers and downsizing--by continuing to explore new geographic markets and introduce fresh consumer products. Cutting Edge: Gillette's Journey to Global Leadership, by long-time business journalist Gordon McKibben, is a scrupulous, behind-the-scenes examination of the firm's history with an emphasis on the modern period that began around 1975 and solidified Gillette's deserved reputation as a worldwide powerhouse.

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Title: Cutting Edge: Gillette's Journey to Global ...
Publisher: Harvard Business Review Press
Binding: Hardcover
Book Condition: Very Good

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