ISBN 10: 0133552527 / ISBN 13: 9780133552522
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: " Cutting-Edge Marketing Analytics presents managers with an excellent roadmap for marketing resource allocation. Based on my experience advising firms, I believe that the material presented in the book strikes the right balance of rigorous analysis and strategic relevance. Case studies presented in the book provide the necessary context for the application of statistical tools and allow managers and MBA students to learn the challenges in implementing analytics."-- V. Kumar , Executive Director, Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University"This is exactly the book I have been looking for to teach customer analytics! It will fill an important gap in the market as it teaches practical approaches to gain customer insights based on big data that is increasingly available to organizations."-- Harald J. van Heerde , MSc, Ph.D., Research Professor of Marketing, Massey University, School of Communication, Journalism, and Marketing"Retail's transformation is still in the early innings. The Internet and mobile have combined to create unprecedented insight into consumer behavior and customer preferences unbound by time or space. Mastery of marketing and customer analytics has become 'table stakes' for understanding and pleasing the customer--job one in retail. Practitioners looking for real world applications with a balanced overview of the underlying theory would be well served by reading this book."-- Matt Kaness , Chief Strategy Officer, Urban Outfitters"I strongly recommend Cutting-Edge Marketing Analytics for managers seeking to build an analytics-driven marketing function. In this book, the authors have struck the right balance of analytical sophistication and managerial relevance. The case studies provide a good opportunity for applying the analytics techniques to real problems."-- Nino Ninov , Vice President, Strategic Research and Analysis, Rosetta Stone. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
4.55 avg rating
(11 ratings)

Synopsis:

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics.

 

For each marketing problem, the authors help you: 

  • Identify the right data and analytics techniques
  • Conduct the analysis and obtain insights from it
  • Outline what-if scenarios and define optimal solutions
  • Connect your insights to strategic decision-making

Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: 

  • The real value of marketing analytics
  • How to integrate quantitative analysis with managerial sensibility
  • How to apply linear regression, logistic regression, cluster analysis, and Anova models
  • The crucial role of careful experimental design

For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

From the Back Cover:Cutting-Edge Marketing Analytics presents managers with an excellent roadmap for marketing resource allocation.... The material presented in the book strikes the right balance of rigorous analysis and strategic relevance.”
--V. Kumar, Executive Director, Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University

“Mastery of marketing and customer analytics has become ‘table stakes’ for understanding and pleasing the customer--job one in retail. Practitioners looking for real world applications with a balanced overview of the underlying theory would be well served by reading this book.”
--Matt Kaness, Chief Strategy Officer, Urban Outfitters

“...the authors have struck the right balance of analytical sophistication and managerial relevance. The case studies provide a good opportunity for applying the analytics techniques to real problems.”
--Nino Ninov, Vice President, Strategic Research and Analysis, Rosetta Stone

This is today’s most practical guide to modern marketing analytics. Through cutting-edge case studies, you’ll learn how to connect marketing inputs to customer behavior, use predictive models to develop what-if scenarios, and effectively apply analytics to strategy and decision-making.

The authors show how to integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. For each of several key marketing challenges, they guide you through planning and performing analyses, exploring options, and using what you learn to improve marketing performance.

Each section provides all the statistical knowledge and sample data you need to conduct your own analyses, paired with real world examples showing how experts are doing it. Then, drawing on their experience with more than 100 marketing executives, the authors offer a complete blueprint for overcoming obstacles to successful implementation.

In Cutting-Edge Marketing Analytics, three pioneering experts introduce today’s most valuable marketing analytics methods and tools and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, providing you an opportunity to apply the marketing analytics techniques for solving key problems ranging from resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy.

Each section contains technical notes that provide statistical background and case studies. All the case studies are accompanied by real data used by the protagonists to make decisions. As you practice hands on, you’ll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with your managerial sensibilities, master core statistical tools such as regression and cluster analysis, and discover how to avoid common pitfalls in experimental design.

This text will be invaluable to all marketing professionals interfacing with analytics or specializing in analytics and/or business intelligence and for all students in graduate-level courses on marketing analytics, effectiveness, or metrics.

Methods, tools, and best practices for:

  • Resource allocation
  • Product analytics
  • Marketing mix analytics
  • Customer analytics
  • Digital analytics
  • Effective implementation of analytics in your organization

"About this title" may belong to another edition of this title.

Bibliographic Details

Book Condition: Used

Top Search Results from the AbeBooks Marketplace

1.

Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
Published by Pearson FT Press (2014)
ISBN 10: 0133552527 ISBN 13: 9780133552522
Used Hardcover Quantity Available: 1
Seller:
Riverby Books DC
(Fredericksburg, VA, U.S.A.)
Rating
[?]

Book Description Pearson FT Press, 2014. Hardcover. Book Condition: Very Good, glossy and clean. Dust Jacket Condition: Very Good. Hardcover with DJ. Excellent condition. No marks or writing of any sort. 300 pages. Same day shipping from VA, USA. Bookseller Inventory # F-151

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 52.50
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

2.

Wilcox, Ronald; Farris, Paul; Venkatesan , Rajkumar
ISBN 10: 0133552527 ISBN 13: 9780133552522
New Quantity Available: 1
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 20175066-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 62.12
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

3.

Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
ISBN 10: 0133552527 ISBN 13: 9780133552522
Used Hardcover Quantity Available: 1
Seller:
BookHolders
(Gambrills, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Pearson FT Press Pub Date: 7/10/2014 Binding: Hardcover Pages: 320 first edition. Bookseller Inventory # 5561918

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 60.52
Convert Currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, Rates & Speeds

4.

Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Published by Pearson Education (US), United States (2014)
ISBN 10: 0133552527 ISBN 13: 9780133552522
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2014. Hardback. Book Condition: New. Language: English . Brand New Book. Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you ll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: * Identify the right data and analytics techniques * Conduct the analysis and obtain insights from it * Outline what-if scenarios and define optimal solutions * Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you ll gain an in-depth understanding of: * The real value of marketing analytics * How to integrate quantitative analysis with managerial sensibility * How to apply linear regression, logistic regression, cluster analysis, and Anova models * The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. Bookseller Inventory # AAC9780133552522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 69.04
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Rajkumar Venkatesan
ISBN 10: 0133552527 ISBN 13: 9780133552522
New Hardcover Quantity Available: 4
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2014. Hardcover. Book Condition: New. Hardcover. Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core a.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 300 pages. 0.680. Bookseller Inventory # 9780133552522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.67
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Rajkumar Venkatesan
ISBN 10: 0133552527 ISBN 13: 9780133552522
New Hardcover Quantity Available: 4
Seller:
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 2014. Hardcover. Book Condition: New. Hardcover. Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 300 pages. 0.680. Bookseller Inventory # 9780133552522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 73.26
Convert Currency

Add to Basket

Shipping: US$ 37.00
From Australia to U.S.A.
Destination, Rates & Speeds

7.

Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Published by Pearson Education (US), United States (2014)
ISBN 10: 0133552527 ISBN 13: 9780133552522
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2014. Hardback. Book Condition: New. Language: English . Brand New Book. Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you ll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: * Identify the right data and analytics techniques * Conduct the analysis and obtain insights from it * Outline what-if scenarios and define optimal solutions * Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you ll gain an in-depth understanding of: * The real value of marketing analytics * How to integrate quantitative analysis with managerial sensibility * How to apply linear regression, logistic regression, cluster analysis, and Anova models * The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. Bookseller Inventory # AAC9780133552522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 78.14
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Published by Pearson Education (US)
ISBN 10: 0133552527 ISBN 13: 9780133552522
New Hardcover Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Pearson Education (US). Hardback. Book Condition: new. BRAND NEW, Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: * Identify the right data and analytics techniques * Conduct the analysis and obtain insights from it * Outline what-if scenarios and define optimal solutions * Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: * The real value of marketing analytics * How to integrate quantitative analysis with managerial sensibility * How to apply linear regression, logistic regression, cluster analysis, and Anova models * The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. Bookseller Inventory # B9780133552522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 80.93
Convert Currency

Add to Basket

Shipping: US$ 9.35
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Venkatesan, Rajkumar/ Farris, Paul/ Wilcox, Ronald
Published by Prentice Hall (2014)
ISBN 10: 0133552527 ISBN 13: 9780133552522
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2014. Hardcover. Book Condition: Brand New. 1st edition. 320 pages. 9.75x7.50x1.00 inches. In Stock. Bookseller Inventory # z-0133552527

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 93.07
Convert Currency

Add to Basket

Shipping: US$ 8.09
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Rajkumar Venkatesan; Paul Farris; Ronald T. Wilcox
Published by Pearson FT Press (2014)
ISBN 10: 0133552527 ISBN 13: 9780133552522
New Hardcover Quantity Available: > 20
Seller:
Palexbooks
(Sanford, NC, U.S.A.)
Rating
[?]

Book Description Pearson FT Press, 2014. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780133552522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 98.15
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

There are 7 more copies of this book

View all search results for this book