Cyber Rules. Die neuen Regeln für Spitzenerfolge im @-Business. Die Chancen im E-Commerce nutzen . Die neuen Regeln für Spitzenerfolge im E-Business

Siebel, Thomas M, Pat House und Frank Grave

ISBN 10: 3478245206 / ISBN 13: 9783478245203

Published by MI, 2000

About this Item

288 S. sauberes Exemplar aus einer wissenchaftlichen Bibliothek Sprache: Deutsch Gewicht in Gramm: 469 21,8 x 15,2 x 2,8 cm, Gebundene Ausgabe.

Seller Inventory # 366950

Bibliographic Details

• Title: Cyber Rules. Die neuen Regeln für Spitzenerfolge im @-Business. Die Chancen im E-Commerce nutzen . Die neuen Regeln für Spitzenerfolge im E-Business
• Publisher: MI
• Publication Date: 2000
• Language: German
• ISBN 10: 3478245206
• ISBN 13: 9783478245203
• Binding: Hardcover
• Edition: Auflage: 3.
• Condition: Gut
• Weight: 469 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

Cyber Strategies for Excelling at E-Business offers exactly what its title a series of deliberate considerations and well-reasoned actions designed to help even a technophobic newcomer tackle both the promises and the challenges of the virtual marketplace. Siebel Systems founder Thomas Siebel describes how time-tested business principles are still essential for success. But to achieve full potential in the future, he contends, companies must also have a solid understanding of the way technology will fundamentally affect every aspect of people's lives. These still-emerging policies and procedures of the electronic business world are thus dependent upon a "dual set of rules"; traditional methods, such as identifying target markets and assessing customer needs, now compose only one part of the ultimate picture. It is these "less familiar" and "less commonsensical" practices upon which Cyber Rules subsequently focuses. Part I authoritatively analyzes the direction that business has taken since the first commercial Web sites appeared in 1993; Part II thoughtfully examines the emerging trends that could shape the Net's "second generation"; and Part III suggests how small or large businesses can "get there from here." --Howard Rothman