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Dangerous Hoops: A Forensic Marketing Action Adventure

Crumbley, D. Larry

1 ratings by Goodreads
ISBN 10: 0807139114 / ISBN 13: 9780807139110
New Condition: New
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Bibliographic Details

Title: Dangerous Hoops: A Forensic Marketing Action...

Publication Date: 2011

Binding: PAP

Book Condition:New

About this title

Synopsis:

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.
Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Book Description:

Part crime novel, part text book, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.

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