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Synopsis: Our world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive ¬ flow of data--both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively, big data can drive businesses in the direction of more accurate analyses of vital information, leading ultimately to greater operational efficiencies, cost reductions, reduced risk, speedier innovations, and increased and new revenue. In this book, you'll find detailed instruction in big data strategy development and implementation, supported by numerous real-world business cases in ten distinct industries. You will learn what big data is and how to wield it--from calculating ROI and making a business case to developing overall and project-specific strategies that actually work. Each chapter answers key questions and will give you the skills you need to make your big data projects succeed. Put big data to work for you and your company today, with DATA DIVINATION: BIG DATA STRATEGIES.
About the Author:
Pam Baker is a noted business analyst, tech freelance journalist, and the editor of the online publication and e-newsletter, FierceBigData. She has written numerous books, and her journalism appears in a variety of publications, including Institutional Investor, CIO, and many more. A former analyst for VisionGain Research, headquartered in London, Baker has conducted and authored several notable market studies on technology, and she has served as a researcher, writer, and managing editor for ABI Research, headquartered in New York.
Bob Gourley is the Editor-in-Chief of CTOvision.com and the founder and Chief Technology Officer of Crucial Point LLC, a technology research and advisory firm. Formerly, he was the first Director of Intelligence at the Department of Defense's cyber defense organization JTF-CND and served as the Chief Technology Officer of the Defense Intelligence Agency. Gourley has published more than 40 articles on a wide range of topics and is a contributor to the book Threats in the Age of Obama. His blog, CTOvision, is now ranked among the top federal technology blogs by WashingtonTech.
Title: Data Divination: Big Data Strategies
Publisher: Cengage Learning PTR
Book Condition: New
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Book Description Cengage Learning PTR. Book Condition: New. 1305115082 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # EU_9781305115088
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Book Description Cengage Learning PTR, 2014. Paperback. Book Condition: New. Bookseller Inventory # DADAX1305115082
Book Description Cengage Learning Ptr, 2014. Paperback. Book Condition: Brand New. 384 pages. 9.00x7.50x1.25 inches. In Stock. Bookseller Inventory # zk1305115082
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