Stock Image

Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

Delmater, Rhonda and Monte Hancock

4 ratings by Goodreads
ISBN 10: 1555582311 / ISBN 13: 9781555582319
Published by Digital Press, Woburn, MA, 2001
Condition: Very Good Soft cover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

AbeBooks Seller Since November 13, 2002 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 74.50 Convert Currency
Shipping: US$ 4.25 Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

"DATA MINING EXPLAINED is the first book for managers and technical professionals that explains in an accessible way how data mining drives next-generation customer relationship strategies. DATA MINING EXPLAINED helps technically proficient managers and IT professional use powerful data mining technologies to solve important business challenges, most importantly to identify and better serve customer needs." This book has 392 pages and is illustrated, The book has a small number of pages with blue/purple highlighting, in no way effecting the readability of the text. Bookseller Inventory # 021842

Ask Seller a Question

Bibliographic Details

Title: Data Mining Explained: A Manager's Guide to ...

Publisher: Digital Press, Woburn, MA

Publication Date: 2001

Binding: Trade Paperback

Book Condition:Very Good

Edition: First Printing

About this title

Synopsis:

The first book for managers and technical professionals that teaches data mining in an accessible way and that explains how data mining drives next-generation customer relationship strategies.

Data Mining Explained helps technically-proficient managers and IT professionals use powerful data mining technologies to solve important business challenges, most importantly to identify and better serve customer needs. Written by data mining experts, Data Mining Explained describes how companies in general and those in key vertical markets can design and build effective technical marketing and sales strategies and operations using data mining.

Data Mining Explained makes vital and increasingly mainstream concepts and technologies accessible to a wide range of readers new to the topic. Readers will learn how data mining can help them find relationships and patterns, such as customer buying habits, within the huge stores of data they gather every day. Data Mining Explained helps readers understand how data mining is defining next-generation e-commerce and customer relationship management (CRM) and can revolutionize how organizations engage their customers.

Teaches an increasingly mainstream technology to managers and technical professionals
Explains how data mining unites customer relationship management (CRM) and business intelligence
Describes how to develop a data mining strategy

From the Publisher:

Data Mining Explained makes vital and increasingly mainstream concepts and technologies accessible to a wide range of readers new to the topic. Readers will learn how data mining can help them find relationships and patterns, such as customer buying habits, within the huge stores of data they gather every day. Data Mining Explained helps readers understand how data mining is defining next-generation e-commerce and customer relationship management (CRM) and can revolutionize how organizations engage their customers.

"About this title" may belong to another edition of this title.

Store Description

We sell online only.

Visit Seller's Storefront

Terms of Sale:

Billing available to established
accounts with payment upon receipt of book(s). 30 day net billing available to
accredited institutions. Returns are allowed with prior notification to dealer.
Return shipping charges paid by customer.To use credit card go thru abe check out.


Shipping Terms:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express