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Data Mining Solutions: Methods and Tools for Solving Real-World Problems

Westphal, Christopher, Blaxton, Teresa

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ISBN 10: 0471253847 / ISBN 13: 9780471253846
Published by Wiley, 1998
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Bibliographic Details

Title: Data Mining Solutions: Methods and Tools for...

Publisher: Wiley

Publication Date: 1998

Book Condition:Good

Edition: Pap/Cdr.

About this title

Synopsis:

Cutting-edge data mining techniques and tools for solving your toughest analytical problems

Data Mining Solutions

In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to:
* Discover patterns of insider trading in the stock market
* Evaluate the utility of marketing campaigns
* Analyze retail sales patterns across geographic regions
* Identify money laundering operations
* Target DNA sequences for pharmaceutical testing and development

The book is accompanied by a CD-ROM that contains:
* Demo and trial versions of numerous visual data mining tools
* Active web-page links for each of the products profiled
* GIF files corresponding to all book images

From the Publisher:

This valuable overview explores all aspects of commercial data mining tools that database analysts and technically savvy business managers can use to identify sales trends, evaluate and improve performance, monitor financial fraud, forecast investment returns, and much more. After a quick tutorial on various techniques for storing and analyzing business information, the authors provide an overview of data mining tools, including those that present information in traditional spreadsheet format as well as more modern visual tools for identifying complex patterns and trends. In-depth case studies explore the effectiveness and reliability of the industry's leading tools.

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