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Dave's Way: A New Approach to Old-Fashioned Success.

THOMAS, R. David.

95 ratings by GoodReads
ISBN 10: 0399136789 / ISBN 13: 9780399136788
Published by G.P. Putnam's Sons [1991], New York, 1991
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About this Item

Small 4to. Grey paper over boards, pictorial dust jacket. 256pp. Illustrations. Near fine/very good. Jacket spine slightly sunned. A tight and handsome third printing, boldly signed and inscribed in black marker on the title page "To Lily / Best Wishes / Dave Thomas." Lily Tolpo (b. 1917) is a noted sculptor and wife of famed Lincoln sculptor Carl Tolpo (1091-76). Comes with a photocopy of a 1996 snapshot showing Tolpo at a podium presenting Thomas with a tabletop version of her life-size "Lincoln-Douglas in Debate" statue (the original of which stands in Freeport, Illinois). Bookseller Inventory # 38649

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Bibliographic Details

Title: Dave's Way: A New Approach to Old-Fashioned ...

Publisher: G.P. Putnam's Sons [1991], New York

Publication Date: 1991

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Author(s)

About this title

Synopsis:

The founder of Wendy's International uses anecdotes to reveal the secrets behind his success, offering his marketing and management principles and discussing the connection between family values and business strength. Reprint.

From Kirkus Reviews:

Dave, of course, is the founder of Wendy's International and is familiar to millions of TV viewers as the hamburger vendor's plain-spoken pitchman. In the text at hand, his way is to combine a modicum of aw-shucks autobiography with a full measure of by-the- numbers advisories on how to succeed in business. The resultant fare is longer on down-home appeal than genuine sustenance. An adopted child who had a knockabout boyhood in the Midwest and Southeast during WW II, Thomas knew early on that he wanted to make a career of the restaurant industry. After dropping out of high school, the author enlisted in the Army shortly after the start of the Korean War. Posted to West Germany, he had a chance to work at his trade as assistant manager of an enlisted men's club near Frankfurt. Back home again in Fort Wayne, Ind., Thomas resumed his old job. Given an opportunity to turn around four failing Kentucky Fried Chicken outlets in Columbus, Ohio, during the early 1960's, he never looked back. A millionaire at 37, the author went into business for himself, opening the first Wendy's on November 15, 1969. The chain has prospered, by Thomas's account, as a quick- service rather than a fast-food enterprise. Although he has much to say on quality, consistency, limited menus, personnel relations, philanthropy, perseverance, marketing, and allied subjects, Thomas stands largely mute on matters fiscal. What he does do is lard his anecdotal narrative with seemingly endless series of personalized pointers, e.g., ``Dave's Yardstick for Measuring People,'' ``Dave's Tips on Bumping Bellies with the Big Guys,'' and ``Dave's Rules for Making a Good Ad.'' Notwithstanding his just-folks image, he also settles some old beefs with, among others, McDonald's, Madison Avenue, and critics of red meat. For fans of the shoulder-to-the-wheel, nose-to-the-grindstone, eye-on-the-ball, and ear-to-the-ground approaches to commercial achievement. (Eight pages of photos--not seen.) -- Copyright ©1991, Kirkus Associates, LP. All rights reserved.

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