Dazzled by Disney? The Global Disney Audiences Project

Janet Wasko (Editor), Mark Phillips (Editor), Eileen R. Meehan (Editor)

Published by Leicester University Press, 2001
ISBN 10: 0718502604 / ISBN 13: 9780718502607
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Synopsis: Products and characters created and distributed by the Walt Disney Company have played important roles in the popular culture of many countries. In some, Mickey Mouse and Donald Duck comic books and films have been popular since the 1930s; in others, the Disney brand name is only now becoming culturally and economically important. "Dazzled by Disney" presents the results of a major research project assessing the global expansion and reception of Disney products, including films, television programmes and merchandising. The Global Disney Audiences Project involved analysis of audience reactions to Disney products in 18 different countries, examining the extensiveness and intensity of their marketing and the ambiguities and contradictions in the reception of the Disney brand around the world. In addition to a summary of the project's fascinating results, 12 country profiles provide further depth and explanation of the specific national and cultural contexts for the reception of Disney products. "Dazzled by Disney" makes an important contribution to on-going discussions about globalization, as well as revisiting issues relating to cultural imperialism and global culture.

About the Author: Janet Wasko is Knight Professor of Communication Research at the University of Oregon and author or editor of fourteen books on various media issues. MarkPhillips holds a doctorate from the University of Oregon and is an independent scholar. Eileen R. Meehan is Lemuel Heidel Brown Chair of Media and Political Economy at Louisiana State University and co-editor with Ellen Riordan of Sex and Money: Feminism, Political Economy and Media.

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Title: Dazzled by Disney? The Global Disney ...
Publisher: Leicester University Press
Publication Date: 2001
Binding: Paperback
Book Condition: New
Edition: First Edition.

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Wasko, Janet; Phillips, Mark; Meehan, Eileen R.
Published by Continuum (2001)
ISBN 10: 0718502604 ISBN 13: 9780718502607
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Book Description Continuum, 2001. Trade Paperback. Condition: Fair Textbook. edge and corner wear. stickers. sharpie writing on bottom edge of book. price stamp on free facing end page. moisture wrinkling on upper corner of back cover and last half of the book, causing stiffness and wrinkling. text appears unmarked. binding solid. a fully functional reading copy. Seller Inventory # 052615

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Wasko, Janet
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Book Description Continuum International Publishing Group, Limited. Condition: Good. May contain minimal notes added by highlighter and/or pen and may be slightly damaged. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee. Seller Inventory # 43575871

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Editor-Janet Wasko; Editor-Mark Phillips; Editor-Eileen R. Meehan
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Book Description Leicester University Press, 2001. Paperback. Condition: Used: Good. Seller Inventory # SONG0718502604

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