Defining, Measuring, and Managing Brand Equity: A Conference Summary (Marketing Science Institute Conference, March 1-3, 1988, Austin, TX)

Lance Leuthesser

Published by Marketing Science Institute, 1988
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Usual ex-library features. The interior pages are slightly edge worn but clean and tight. A few pages have corner lightly creased. Cover is torn, scuffed, edgeworn and coming loose from the book. 32 pages. Bookseller Inventory #

Bibliographic Details

Title: Defining, Measuring, and Managing Brand ...
Publisher: Marketing Science Institute
Publication Date: 1988
Binding: Soft Cover
Book Condition: Poor

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Lance Leuthesser
Published by Marketing Science Institute (1988)
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Book Description Marketing Science Institute, 1988. Softcover. Condition: Bon. Ancien livre de bibliothèque. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-739-487

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