Stock Image

Design for Business (Paperback)

Gjoko Muratovski

1 ratings by Goodreads
ISBN 10: 1783203765 / ISBN 13: 9781783203765
New Condition: New Soft cover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

AbeBooks Seller Since October 12, 2005

Quantity Available: 1

Buy New
List Price: US$ 43.00
Price: US$ 57.25 Convert Currency
Shipping: Free Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

Paperback. One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The cen.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 200 pages. 0.652. Bookseller Inventory # 9781783203765

Ask Seller a Question

Bibliographic Details

Title: Design for Business (Paperback)

Publication Date: 2014

Binding: Paperback

Book Condition:New

About this title


One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of color and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

About the Author:

Dr. Gjoko Muratovski is director of the Myron E. Ullman, Jr. School of Design at the University of Cincinnati and guest professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global, cross-disciplinary design and branding practice, he has experience that spans from Europe and Asia to Australia and the Americas. Muratovski has been working with a wide range of governmental, not-for-profit, and corporate organizations—including the NASA Johnson Space Center, UN Association of Australia, Greenpeace, Deloitte, Toyota, and the Auckland Council of New Zealand. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿ve changed
your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us
and we¿ll respond within 2 business days.
Books ship from California and Michigan.

Shipping Terms:

Orders usually ship within 2 business days. All books within the US ship free of charge. Delivery is 4-14 business days anywhere in the United States.

Books ship from California and Michigan.

If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express