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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Acknowledgments Introduction by Victor Margolin SECTION I: AFTER THE MODERNISTS Maurizio Vitta The Meaning of Design Andrea Branzi We Are the Primitives Maurizio Morgantini Man Confronted by the Third Technological Generation Franois Burkhardt Tendencies of German Design Theories in the Past Fifteen Years Gert Selle There is No Kitsch, There is Only Design! Marco Diani The Social Design of Office Automation Abraham A. Moles The Comprehensive Guarantee: A New Consumer Value SECTION II: THE INTERPRETATION OF DESIGN Richard Buchanan Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice Dieter Rams Omit the Unimportant Richard Porch The Digital Watch: Tribal Bracelet of the Consumer Society Abraham A. Moles The Legibility of the World: A Project of Graphic Design Robin Kinross The Rhetoric of Neutrality Ellen Lupton Reading Isotype Frances C. Butler Eating the Image: The Graphic Designer and the Starving Audience Jack H. Williamson The Grid: History, Use, and Meaning Hanno H.J. Ehses Representing Macbeth: A Case Study in Visual Rhetoric Clive Ashwin Drawing, Design and Semiotics SECTION III: WRITING DESIGN HISTORY Clive Dilnot The State of Design History, Part I: Mapping the Field Clive Dilnot The State of Design History, Part II: Problems and Possibilities Cheryl Buckley Made in Patriarchy: Toward a Feminist Analysis of Women and Design Postwar Design Literature: A Preliminary Mapping by Victor Margolin List of Contributors. Bookseller Inventory #

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Synopsis: Although design infuses every object in the material world and gives form to immaterial processes as well, it is only recently that design itself has become the focus of intellectual debate. In Design Discourse, Victor Margolin gathers together a body of new writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in light of its cultural significance and its powerful position in today's society.

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Victor Margolin
Published by University Of Chicago Press (1989)
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Margolin, Victor
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Book Description University of Chicago Press. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2820085951

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