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Design, Form, and Chaos

Rand, Paul

158 ratings by Goodreads
ISBN 10: 0300055536 / ISBN 13: 9780300055535
Published by Yale Press, 1993
Condition: Very Good Hardcover
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Book has sun fading at top and ends of spine, otherwise as new; clean, tight and unmarked. Dust jacket has a sun faded spine, chipping along top and bottom edges, and one 1" tear at top of spine, now covered in mylar. Bookseller Inventory # 910099

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Bibliographic Details

Title: Design, Form, and Chaos

Publisher: Yale Press

Publication Date: 1993

Binding: Hardcover

Book Condition:Very Good

Dust Jacket Condition: Good

About this title


Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation.
In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design.
The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.

About the Author:

Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.

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