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Synopsis: “The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.
This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”
|Excerpts from The Designful Company |
(Click images for larger versions)
From the Back Cover:
Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn't exist before. The reader is challenged to consider the author's bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier's "whiteboard" series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.
Covered in THE DESIGNFUL COMPANY:
- the top 10 "wicked problems" that only design can solve
- a new, broader definition of design
- why designing trumps deciding in an era of change
- how to harness the "organic drivetrain" of value creation
- how aesthetics add nuance to managing
- 16 levers to transform your company
- why you should bring design management inside
- how to assemble an innovation metateam
- how to recognize and reward talent
From the back cover:
The complex business problems we face today can't be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer "decide" the way forward. Today we have to "design" the way forward-or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.
Title: The Designful Company: How to build a ...
Publisher: Peachpit Press
Publication Date: 2008
Book Condition: Good
Book Description New Riders. Book Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. Bookseller Inventory # A-07-10187
Book Description Peachpit Press. Paperback. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0321580060I3N00
Book Description Peachpit Press. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G0321580060I3N00
Book Description New Riders, 2008. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0321580060-2-4
Book Description Pearson Technology Group, 2009. Book Condition: Used. BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Bookseller Inventory # 5390856U2
Book Description New Riders, U.S.A., 2008. Soft cover. Book Condition: Fine. 1st Edition. This book has little to no wear and has apparently never been read. Bookseller Inventory # ECON002
Book Description MACROMEDIA INC, United States, 2008. Trade Paperback. Book Condition: Good. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Business>Strategy. Book: USED, Good. Bookseller Inventory # 02978032158006104. Bookseller Inventory # 02978032158006104
Book Description MACROMEDIA INC, United States, 2008. Trade Paperback. Book Condition: Good. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Business>Marketing. Book: USED, Good. Bookseller Inventory # 01978032158006105. Bookseller Inventory # 01978032158006105
Book Description Book Condition: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new suppliments. CD's, Access codes, or other suppliments are not included. Bookseller Inventory # 0321580060-LOCATION-49621
Book Description Book Condition: New. Bookseller Inventory # 3148LU0020LJ