ISBN 10: 1628923911 / ISBN 13: 9781628923919
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: A visual casebook and primer on how architects and designers transform a company's name and values into a three-dimensional retail space. Bookseller Inventory #

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Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.

With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

About the Author: Martin M. Pegler is a New York-based international lecturer who has been in the field of visual merchandising and store design for over 60 years.

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ISBN 10: 1628923911 ISBN 13: 9781628923919
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Martin M. Pegler
Published by Bloomsbury Publishing PLC, United States (2015)
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Book Description Bloomsbury Publishing PLC, United States, 2015. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Without design, the brand identity is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand s product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand s lifetime, from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design. Seller Inventory # BTE9781628923919

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Pegler, Martin M.
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Book Description 2015. Paperback. Condition: New. Paperback. Without design, the brand identity is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or prin.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 304 pages. 0.800. Seller Inventory # 9781628923919

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