Stock Image

Designing Type (Paperback)

Karen Cheng

219 ratings by Goodreads
ISBN 10: 0300111509 / ISBN 13: 9780300111507
New Condition: New Soft cover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

AbeBooks Seller Since October 12, 2005

Quantity Available: 1

Buy New
List Price: US$ 35.00
Price: US$ 42.12 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Paperback. As one of a graphic designer's most essential tools, typefaces influence the appearance of visual print materials perhaps more than any other component. This essential book explains t.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 232 pages. 1.351. Bookseller Inventory # 9780300111507

Ask Seller a Question

Bibliographic Details

Title: Designing Type (Paperback)

Binding: Paperback

Book Condition:New

About this title

Synopsis:

One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.

The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.

As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers. 

About the Author:

Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿ve changed
your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us
and we¿ll respond within 2 business days.
Books ship from California and Michigan.


Shipping Terms:

Orders usually ship within 2 business days. All books within the US ship free of charge. Delivery is 4-14 business days anywhere in the United States.

Books ship from California and Michigan.

If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express