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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
—Robert L. Joss, Dean of the Graduate School of Business, Stanford University
A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy.
This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include:
For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.
From the Inside Flap:
This powerful, revised edition of David Aaker's enduring classic helps managers institute long-term business. Presenting a new chapter on strategic positioning, which places a face to the business strategy for customers and for employees, Aaker shows how it can play a powerful role in crystallizing and clarifying strategy, driving strategic initiatives, guiding communication strategy, and supporting the organizational structure.
This book provides a framework for looking outside the business to sense changes, trends, threats, and opportunities, and to analyze these conditions to develop strategic options. A set of agendas helps start the process, which is supported by a summary flow diagram and planning forms. Plus, new and updated sections on topics such as knowledge management, downstream business models, brand extensions, illusionary synergy, global leadership, creative thinking, and more round out the book.
Crucial to the success of any long-term strategy is the development of sustainable competitive advantages built from organizational assets and competencies. Aaker presents methods and concepts for identifying these advantages and making them the centerpiece of successful methods of branding, advertising, distribution, manufacturing, and finance.
This book also helps organizations select investment levels and chart growth directions for existing business areas as well as alternative growth directions, including market penetration, product expansion, market expansion, diversification, and more. Using methods such as strategic uncertainties, portfolio models, and scenario analysis, managers will learn to evaluate numerous investment alternatives.
Aaker explains how an organization's structure, systems, people, and culture contribute to the successful implementation of a strategy. He also describes how to implement a dynamic strategy that responds to changing conditions, how to use alliances to gain strategic advantage, and how to implement strategies when markets are hostile or declining or when competition is global in scope.
Completely revised with new examples from business-to-business to the Internet-related arena, Developing Business Strategies, Sixth Edition is a virtually inexhaustible resource for managers at all levels, as well as small business owners and managers.
Title: Developing Business Strategies, 6th Edition
Publication Date: 2001
Book Condition: Used: Good
Book Description Book Condition: Acceptable. May have some shelf-wear due to normal use. Pages may include notes, underlining, and highlighting. Bookseller Inventory # 0KVBKD0056U5
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Book Description Wiley. Book Condition: Good. All sales benefits The Maryland Book Bank. Bookseller Inventory # 1-o-4-0929
Book Description Wiley, 2001. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0471064114-2-4
Book Description Wiley, 2001. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0471064114
Book Description Book Condition: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Bookseller Inventory # 163680
Book Description Wiley. Hardcover. Book Condition: Very Good. 0471064114. Bookseller Inventory # 007264
Book Description Wiley, 2001. Hardcover. Book Condition: Used: Good. Bookseller Inventory # 14969406
Book Description Wiley. Hardcover. Book Condition: Fine. 0471064114 Like New Condition. Bookseller Inventory # LN7.0182264
Book Description John Wiley and#38; Sons, 2001. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780471064114