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Digital Aboriginal: Radical Business Srategies for a World Without Rules

Tarlow, Mikela;Tarlow, Philip

12 ratings by Goodreads
ISBN 10: 1586212680 / ISBN 13: 9781586212681
Published by Time Warner Audiobooks, Boston, Massachusetts, U.S.A., 2002
New Condition: New
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Two audio cassettes Brand New in the shrink wrap box. Box has a slight bend NEW factory sealed. Enjoy this audio performance!. Bookseller Inventory # AudioSWfeb09067

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Bibliographic Details

Title: Digital Aboriginal: Radical Business ...

Publisher: Time Warner Audiobooks, Boston, Massachusetts, U.S.A.

Publication Date: 2002

Binding: Audio Book

Book Condition:New

About this title

Synopsis:

The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Reality is not a fixed archetype, but a fluid and moving one that is continually shaped by the beliefs we have about it. Along these same lines, DIGITAL ABORIGINAL reveals how the modern-day business world organizes this unlimited range of possibilities and how we can reorganize and redirect our business plans merely by shifting our marketing beliefs. Based upon hundreds of real-life business examples and woven together with the survival tactics inherent in nomads, this book strikes at the very core of how business is conducted in today's world and how it is going to change in the years to come. The ability to move quickly, to change directions, and not be weighted down by permanent patterns-this is the essence of being aboriginal. Being digital in a fast-paced business environment demands much of the same kind of mentality. DIGITAL ABORIGINAL points the next wave of business marketers in the right direction.

Review:

Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today's high-tech business environment: reach back to the "magical, networked, multidimensional world" of the aborigines for inspiration and direction. The authors--she's a specialist in organizational learning; he's an internationally recognized artist--believe knowledge of the nomadic ways of the desert meshes perfectly with the modern needs of the workplace. In four sections that look into aboriginal behavior in the context of the digital age, they show how various key aspects can be appropriated with mostly familiar strategies and skills. They do this by examining information as a digital commodity; myths, stories, and rituals and the shaping of culture and commerce; independence, privacy, and human interaction in relation to peak performance; and moving permanently outside the box on the road to living differently. Scores of companies from Home Depot and Coca-Cola to small Web developers and consultancies are cited for their relevant applications in specific areas, and extensive sidebars in each section address the Grateful Dead Theory of Marketing, branding through entertainment, the freelance residents of Free Agent Nation, "seeing with new eyes," and other appropriate topics. --Howard Rothman

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