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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "[P]rovides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products.". Bookseller Inventory #

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In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. 

Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.

About the Author:
Daniel Rowles
has worked in digital marketing on both the client and agency sides. He is currently a Course Director for the Chartered Institute of Marketing (CIM) and trains on behalf of Econsultancy. He is also a lecturer for Imperial College London. He has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company, TargetInternet.com, helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

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Rowles, Daniel
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ISBN 10: 0749469951 ISBN 13: 9780749469955
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Book Description Kogan Page Ltd, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines. Bookseller Inventory # AAS9780749469955

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Book Description Kogan Page 4/28/2014, 2014. Paperback or Softback. Book Condition: New. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics and Measurement. Book. Bookseller Inventory # BBS-9780749469955

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Book Description Kogan Page Ltd. Paperback. Book Condition: new. BRAND NEW, Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement, Daniel Rowles, Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines. Bookseller Inventory # B9780749469955

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Book Description Kogan Page Ltd, United Kingdom, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines. Bookseller Inventory # AAS9780749469955

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