Hardcover. Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 232 pages. 0.506. Bookseller Inventory #
In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns.
Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.
About the Author: Daniel Rowles has worked in digital marketing on both the client and agency sides. He is currently a Course Director for the Chartered Institute of Marketing (CIM) and trains on behalf of Econsultancy. He is also a lecturer for Imperial College London. He has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company, TargetInternet.com, helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.
Title: Digital Branding (Hardcover)
Book Condition: New
Book Description Hardcover. Condition: Good. More than average wear and tear, but item is usable. Seller Inventory # 314GUF0009EI
Book Description Kogan Page, 2014. Condition: New. book. Seller Inventory # M0749476567
Book Description Kogan Page, 2014. Hardcover. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P020749476567
Book Description Kogan Page, 2014. Hardcover. Condition: New. Never used!. Seller Inventory # P110749476567
Book Description Kogan Page, 2014. Hardcover. Condition: Good. Re-issue. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0749476567