Stock Image

Digital CMO's Guide to Marketing Measurement: Think Like a Subarminer for Operational Success

Bryan S. Semple

ISBN 10: 0692261680 / ISBN 13: 9780692261682
Published by StoryMEXTRIX, 2014
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 86.21 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0692261680

Ask Seller a Question

Bibliographic Details

Title: Digital CMO's Guide to Marketing Measurement...

Publisher: StoryMEXTRIX

Publication Date: 2014

Binding: Paperback

Book Condition: Good

Edition: 1.

About this title

Synopsis:

Early in my career I had the honor to serve in the Navy on fast attack submarines. At the time, submarines were focused on intelligence gathering, strategic deterrence, and preparing to fight WWIII against the Soviets. To accomplish such missions, submariners had to operate fairly complex machinery in a hostile environment with a crew made up of personnel in their twenties. On the surface, marketing and being a submariner are not exactly similar. But as a new digital CMO at a purely inbound B2B-driven software company, the more I dug into the problem of building the operating framework for my marketing team, the more I found myself relying on the many lessons I learned as a submariner.This book attempts to simply lay out the processes and measurements required to operate a real-time, high-velocity lead generation system for B2B marketers. Included are the metrics down to suggestions about the structure of the marketing organization and even the operational meeting cadence. Some may find the detail too much for a CMO. But I will propose that CMOs must have a command of these details if any measure of their success is based on lead generation. Without this level of knowledge, a CMO would lack the understanding needed as he or she asks the tough questions required of a digital marketing organization.

About the Author:

A 20+ year high-tech veteran, Bryan has worked in sales and marketing leadership positions across of range of companies and sales models. These companies include Sybase, Dell, NetApp, FairMarket (eBay), and Egenera. This business career experience combined with his early work as an operations officer on a fast attack submarine, provides a unique view into the world of marketing operations. Bryan holds a BS in Systems Engineering from the US Naval Academy and an MBA from Stanford University. He blogs on measuring marketing effectiveness at www.storymetrix.com.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
318 US Route 1, STE 2
Kittery ME 03904


Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)