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Digital Design Business Practices, for Graphic Designers and Their Clients, 3rd Ed.

Sebastian, Liane

2 ratings by Goodreads
ISBN 10: 1581150865 / ISBN 13: 9781581150865
Published by NYC: Allworth Press, 2001, 2001
Used Soft cover
From Reader's Corner, Inc. (Raleigh, NC, U.S.A.)

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About this Item

Wraps. Third Edition. 8vo - over 7¾" - 9¾" tall. ISBN:1581150865. This is a new trade paperback review copy with the review slip laid in. Bookseller Inventory # 006881

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Bibliographic Details

Title: Digital Design Business Practices, for ...

Publisher: NYC: Allworth Press, 2001

Publication Date: 2001

Binding: Soft cover

About this title

Synopsis:

Learn how to effectively manage successful, money-making Web- and print-design projects with this indispensable reference to business practices in today’s burgeoning digital marketplace. Covering planning, ownership, responsibilities, development, communications, and efficient techniques for beating deadlines, the book reveals what it takes to succeed each step of the way in running a design business and managing projects.
Previously published as Electronic Design and Publishing, this third edition of an industry classic has been thoroughly updated and expanded to include five new chapters about Web strategy, planning, design, and construction. The expert, practical advice is clearly illustrated with examples of what works and what doesn’t work in managing budgets, handling copyrights, dealing with decision-makers, and negotiating disputes. The comprehensive treatment of the digital design process from the perspectives of the Client-Group, the Creative-Group, and the Production-Group make this a must-read resource for anyone planning, purchasing, creating, or managing digital design projects

From the Publisher:

The sweep of technology has made digital design ubiquitous in today's business arena. What was once experimental has grown into a crucial ingredient to the working lives of graphic designers, illustrators, webmasters, writers, marketers, and many others. New changes abound, but the need is constant for this eclectic group of professionals to successfully handle design projects in today's digital marketplace. For anyone planning, purchasing, creating, or managing digital design projects, the answers have arrived from Liane Sebastian in the must-read guide Digital Design Business Practices, third edition.

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