Stock Image

Digital Metrics Field Guide (Paperback)

Stephen D. Rappaport

3 ratings by Goodreads
ISBN 10: 906369377X / ISBN 13: 9789063693770
New Condition: New Soft cover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

AbeBooks Seller Since October 12, 2005

Quantity Available: 1

Buy New
Price: US$ 35.14 Convert Currency
Shipping: Free Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

Paperback. The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or soc.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 318 pages. 1.200. Bookseller Inventory # 9789063693770

Ask Seller a Question

Bibliographic Details

Title: Digital Metrics Field Guide (Paperback)

Binding: Paperback

Book Condition:New

About this title


Every brand gets performance reports of their online, social, and mobile marketing communications efforts. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital communication. This book is the go-to source for understanding digital metrics. Published in association with the American Advertising Research Foundation (ARF).

About the Author:

Stephen served as head of the ARF's Knowledge Center, and is presently Senior Consultant at his consulting firm. He consults and writes about brand growth through consumer insight, digital strategy and measurement to help people, within brand organizations gain perspective that is valuable for their strategy and execution.
The Digital Metrics Field Guide is his third book. Prior books were The Online Advertising Playbook and Listen First! Turning Social Media Conversations into Business Advantage, both published by John Wiley & Sons.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿ve changed
your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us
and we¿ll respond within 2 business days.
Books ship from California and Michigan.

Shipping Terms:

Orders usually ship within 2 business days. All books within the US ship free of charge. Delivery is 4-14 business days anywhere in the United States.

Books ship from California and Michigan.

If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express