ISBN 10: 1888626119 / ISBN 13: 9781888626117
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Synopsis: "How to Direct Market Your Beef" portrays how one couple used their family's ranch to launch a profitable, grass-based beef operation focused on direct market sales. From slaughtering to packaging, through labeling and advertising, Jan and Will Holder transform their real-life experiences to a compelling narrative rich with practical tips.

Review: Every livestock producer considering a leap into direct-to-consumer selling will want to read this publication carefully. --A. Lee Meyer, Extension Professor, University of Kentucky

This is an excellent overview and how-to manual for someone interested in starting a direct-market beef operation. --Jim Goodman, Dairy/Beef Producer, Wonewoc, Wisconsin

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Jan Holder
Published by SARE Outreach (2005)
ISBN 10: 1888626119 ISBN 13: 9781888626117
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