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Direct From Dell: Strategies That Revolutionized an Industry

Dell, Michael

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ISBN 10: 0694520233 / ISBN 13: 9780694520237
Published by HarperAudio 3/3/1999, 1999
Used Condition: Good
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0694520233 Tapes are untested, believed to be in good working order. Clam-shell looks used. Priority or international shipping available on this item. Bookseller Inventory # G3506132012CB117843

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Bibliographic Details

Title: Direct From Dell: Strategies That ...

Publisher: HarperAudio 3/3/1999

Publication Date: 1999

Binding: Audiobook Cassette

Book Condition:Good

About this title


“Dell, the company, seems to have been born and evolved with an anticipation of the Internet age. Michael Dell walks us through how he turned his prescience into a powerful reality-and an outstanding example of the companies of the future.”
- Andrew S. Grove, Chairman of Intel

Dell Computer Corporation is an $18 billion company and the second largest manufacturer and marketer of personal computers in the world. Founded on a deceptively simple premise - to deliver high-performance computer systems directly to the end user - Dell Computer is the envy of its competition, consistently growing at five times the industry rate, and a perennial darling of Wall Street.

In Direct from Dell, Michael Dell himself tells the incredible story of Dell Computer's successful rise, which began in his college dorm room with $1,000 in capital. You'll encounter a young visionary who, upon witnessing the inefficiencies of an exploding industry, challenged conventional wisdom, and set out to do nothing less than beat IBM at its own game. In so doing, Dell forever changed the way things “had always been done” in the computer industry.

Not just for CEOs or those in high tech, the strategies revealed in Direct from Dell are invaluable to managers across industries. From starting a successful business to his pioneering use of the Internet, Dell shares his perspectives on:

  • Why it's infinitely better for any business starting out to have too little capital, rather than too much
  • Why it can be life-threatening to your company to pursue too many good ideas'or to grow too fast
  • Why it's essential to run a P&L on every area of your business
  • Why your people pose a greater threat to the health of your business than your competition does
  • How integrating your business virtually can make the difference between being quick'and being dead

Revealing nothing less than a new model for doing business in the information age, Direct from Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry.


The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. --Harry C. Edwards

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