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Disneyland International Marketing Mix

Jenny Haberer

ISBN 10: 3640735978 / ISBN 13: 9783640735976
Published by GRIN Verlag
New Condition: New Soft cover
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About this Item

36 pages. Dimensions: 8.3in. x 5.8in. x 0.2in.Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 3, Anglia Ruskin University, language: English, abstract: In 2005 Mickey, Minnie and all the other famous Disney characters moved to a brand-new home, when the company opened its third theme park outside the US - Hong Kong Disneyland. International growth is a key objective for Disney. Various factors have an impact on a companys ability to outclass competitors. One important element is the international marketing mix. In Hong Kong, Disney applied a marketing mix, which is different to their past approaches. Instead of doing business the American way, Disney was more culturally sensitive, for good reasons. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783640735976

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Bibliographic Details

Title: Disneyland International Marketing Mix

Publisher: GRIN Verlag

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

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Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Anglia Ruskin University, language: English, abstract: In 2005 Mickey, Minnie and all the other famous Disney characters moved to a "brand-new" home, when the company opened its third theme park outside the US - Hong Kong Disneyland. International growth is a key objective for Disney. Various factors have an impact on a company's ability to outclass competitors. One important element is the international marketing mix. In Hong Kong, Disney applied a marketing mix, which is different to their past approaches.Instead of doing business the American way, Disney was more culturally sensitive, for good reasons.

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