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Diversifying with Mailing & Fulfillment Services

Pete Basiliere

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ISBN 10: 1929734603 / ISBN 13: 9781929734603
Published by NAPL, 2005
Used Condition: Very Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP91864043

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Title: Diversifying with Mailing & Fulfillment ...

Publisher: NAPL

Publication Date: 2005

Book Condition:Very Good

About this title


For commercial printers and other graphic arts firms seeking to differentiate themselves in today's highly competitive market, adding "value-added services" has become the name of the game. But which services are most profitable? And which make the most sense to offer? One of the services that is a "no brainer" is mailing and fulfillment, a natural extension of printers' core competencies. Mailing and fulfillment services not only create additional revenue streams for printers, but, properly implemented, they have far-reaching additional benefits, including minimizing client price- sensitivity, and allowing printers to move deeper into clients' marketing programs. Author Pete Basiliere, a 30-year printing and publishing industry veteran, brings a wealth of industry experience to these topics, covering the full range of issues, from the basics of getting started to strategic issues related to sales, marketing and positioning these services. In Diversifying with Mailing & Fulfillment Services, learn how to add value for your customers by designing and producing mail with postal regulations and discounts in mind, and how to build a profitable mailing and fulfillment service that complements and fuels your existing print business. See how you can add significant value to existing customer relationships, attract new customers, and profit from services you may already provide for free. Printers considering adding mailing or fulfillment services can do so more effectively and profitably with the information in this book.

Includes: Introduction to Mail Services; USPS Mail Classes and Presorting; Mailpiece Design; Mail Production Equipment; Additional Production Considerations; Databases and Mailing Lists Fulfillment Services, Equipment, and Systems; Assessing the Competitive Environment; Selling Mailing and Fulfillment Services; Costing and Pricing; Outsourcing; Mailing and Fulfillment Trade Customs

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