Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising

Polivy, Deborah Kaplan

Published by Wiley, 2013
ISBN 10: 111860377X / ISBN 13: 9781118603772
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Synopsis: A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits

A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.

  • Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle
  • Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process
  • Features a companion website with a variety of online tools to help readers implement key concepts
  • Part of the Wiley Nonprofit Authority Series

Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

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Praise for donor cultivation and the donor lifecycle map

"Deborah Polivy has written a valuable and cogent guide to building, maintaining, and growing donor relationships. She skillfully balances research, commentary, and anecdote to create a work that provides both inspiration and framework to ensure that the donor is always first in our minds as professionals."
—Kay Sprinkel Grace

"Dr. Polivy makes a singular contribution with the innovative and substantive strategies for raising funds and building effective relationships with potential donors. In a time of scarce resources, cutbacks in public funds, and the lingering effects of a deep recession, no organization—not-for-profit or private—can afford to ignore the lessons in this valuable treatise on donor cultivation and fundraising."
—Dr. Fernando M. Torres-Gil, Director, UCLA Center for Policy Research on Aging

"Deborah Polivy appropriately places long-term relationship-building at the epicenter of donor development. More importantly, her new book provides time-tested strategies, a detailed road map, and multiple case studies for philanthropic success. Her rich academic background and diverse professional experience is fully on display in Donor Cultivation and the Donor Lifecycle Map and should prove immensely beneficial to both development professionals and their volunteer partners."
—Jay L. Rubin, Chief Executive Officer, Jewish Federation of Greater Austin

"Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising presents a well-conceived framework for donor relationships and an organization's development program. I recommend it highly to volunteer and staff leaders to understand that the cultivation and engagement of committed donors is a long-term endeavor that belongs to the whole organization."
—Angela G. Powers, Senior Vice President, Development, Stewardship & Donor Services, The Community Foundation for Greater New Haven

"This 'Guide for the Perplexed Fundraiser' is a timely, innovative, and practical tool that should be required reading for volunteer and professional financial resource development leaders."
—Dr. Misha Galperin, President & CEO, Jewish Agency International Development

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Bibliographic Details

Title: Donor Cultivation and the Donor Lifecycle ...
Publisher: Wiley
Publication Date: 2013
Book Condition: Very Good
Edition: 1st Edition.

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Book Description John Wiley Sons Inc, United States, 2013. Hardback. Book Condition: New. New.. Language: English . Brand New Book. A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters cultivation and the lifecycle map can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycleCoverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation ProcessFeatures a companion website with a variety of online tools to help readers implement key conceptsPart of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last an endowment that keeps on giving even after death. Bookseller Inventory # AAH9781118603772

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