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Driving Growth Through Innovation

Tucker, Robert B., Tucker, Robert B

9 ratings by Goodreads
ISBN 10: 1576751872 / ISBN 13: 9781576751879
Published by Berrett-Koehler Publishers, 2002
Used Condition: Acceptable Hardcover
From Once Upon A Time Books (Springdale, AR, U.S.A.)

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About this Item

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. All orders are shipped the same or the next day. Bookseller Inventory # mon0001931466

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Bibliographic Details

Title: Driving Growth Through Innovation

Publisher: Berrett-Koehler Publishers

Publication Date: 2002

Binding: Hardcover

Book Condition:Acceptable

About this title


Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage innovations that capitalize on them.

Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.

About the Author:

Robert B. Tucker is president of The Innovation Resource, a consulting firm based in Santa Barbara, California. He advises companies ranging from Sun Microsystems to Duracell to Citibank on how to redesign their innovation processes for growth.

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