Dynamic Logo: Dynamic Brand Identities

Dopress Books (Editor)

Published by Cypi Pr, 2013
ISBN 10: 1908175192 / ISBN 13: 9781908175199
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240 pages. 11.26x8.35x0.94 inches. In Stock. Bookseller Inventory #

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Synopsis: The exact opposite of static, the brands chosen as case studies for this new volume on logo design were handpicked for their adaptability to ever changing conditions. This versatility allows a secret glimpse into the creative process by presenting every conceivable application from bus stop posters and billboards to temporary tattoos, street art stencils, mobile apps and more. Instead of diluting core brands, this dynamism creates a stronger more cohesive identity for the companies profiled by providing a path for long-term survival. New opportunities and platforms for branding are embraced, intersecting with the ever-changing ways in which an increasingly savvy public interacts with their environment. Case studies include: AOL., City of Mebourne, Dubai Airport, Futurebrand, Swisscom and the Van Gogh Museum.

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Title: Dynamic Logo: Dynamic Brand Identities
Publisher: Cypi Pr
Publication Date: 2013
Binding: Paperback
Book Condition: Brand New

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ISBN 10: 1908175192 ISBN 13: 9781908175199
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