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A Dynamic Model of Medical Tourism

Ruamsak Veerasoontorn

ISBN 10: 3844330208 / ISBN 13: 9783844330205
Published by LAP Lambert Academic Publishing
New Condition: New Soft cover
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260 pages. Dimensions: 8.6in. x 5.9in. x 0.7in.Medical tourism has become one of the most rapidly growing business in the world. Although this phenomenon is not new, medical travel has existed for centuries, what is new is that patients from developed countries are seeking treatment in developing countries. To shed more light on this phenomenon, this study bases the conclusion on a comprehensive analysis of international patients who traveled to receive invasive treatment at the largest hospital in Thailand, Bumrungrad International. The findings reveal a clear underlying pattern of push and pull factors. While acute dissatisfaction with deteriorating conditions of health care, such as high cost of treatment, long waiting time, and low service quality, in developed countries is initially driving patients to seek alternative treatment abroad, sustainable medical tourism is, in deed, based on pull factors in which foreign hospitals provide a highly satisfying positive experience through organizational and service innovations and emotional quality in patient- doctor and patient-nurse relationships. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783844330205

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Bibliographic Details

Title: A Dynamic Model of Medical Tourism

Publisher: LAP Lambert Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Medical tourism has become one of the most rapidly growing business in the world. Although this phenomenon is not new, medical travel has existed for centuries, what is new is that patients from developed countries are seeking treatment in developing countries. To shed more light on this phenomenon, this study bases the conclusion on a comprehensive analysis of international patients who traveled to receive invasive treatment at the largest hospital in Thailand, Bumrungrad International. The findings reveal a clear underlying pattern of push and pull factors. While acute dissatisfaction with deteriorating conditions of health care, such as high cost of treatment, long waiting time, and low service quality, in developed countries is initially driving patients to seek alternative treatment abroad, sustainable medical tourism is, in deed, based on pull factors in which foreign hospitals provide a highly satisfying positive experience through organizational and service innovations and emotional quality in patient- doctor and patient-nurse relationships.

About the Author:

Dr. Ruamsak Veerasoontorn received his PhD degree from the Asian Institute of Technology (AIT), Thailand. He has many years of experience as a Lecturer and Trainer in the Hospital and Hospitality Industry. He holds a BSc pharmacy from Chulalongkorn University and receive an MBA from Seattle University, USA.

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