The Dynamics of Mass Communication, 6th

Dominick, Joseph R.

Published by McGraw- Hill, Boston, MA, 1998
ISBN 10: 007290478X / ISBN 13: 9780072904789
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some minor markings Quantity Available: 1. ISBN: 007290478X. ISBN/EAN: 9780072904789. Pictures of this item not already displayed here available upon request. Inventory No: ABE374729972. Bookseller Inventory #

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Synopsis: An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books. Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).

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Bibliographic Details

Title: The Dynamics of Mass Communication, 6th
Publisher: McGraw- Hill, Boston, MA
Publication Date: 1998
Binding: Softcover
Book Condition: Very Good
Edition: 6th Edition.

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