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The Dynamics of Mass Communication

Dominick, Joseph R.

85 ratings by Goodreads
ISBN 10: 0070178054 / ISBN 13: 9780070178052
Published by McGraw-Hill, Inc., New York, NY, U.S.A., 1993
Used Condition: Fair Soft cover
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About this Item

"Never before has the title of this book been more appropriate. Mass Communication is truly a dynamic process. In the three years or so since the third edition of this text was published, Americans fought a war, endured a recession.This fourth edition strives to keep up with this active, energetic, and vital field." This book has 616 pages and is illustrated throughout. Bookseller Inventory # 009619

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Bibliographic Details

Title: The Dynamics of Mass Communication

Publisher: McGraw-Hill, Inc., New York, NY, U.S.A.

Publication Date: 1993

Binding: Trade Paperback

Book Condition:Fair

Dust Jacket Condition: No Jacket

Edition: Fourth Edition

About this title

Synopsis:

An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books. Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).

About the Author:

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

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