Stock Image

Dynamics of Mass Communication: Theory and Practice

Uma Narula

8 ratings by Goodreads
ISBN 10: 8126906367 / ISBN 13: 9788126906369
Published by Atlantic Publishers & Distributors (P) Ltd., 2006
New Condition: New Hardcover
From Ergodebooks (RICHMOND, TX, U.S.A.)

AbeBooks Seller Since May 31, 2006

Quantity Available: 1

Buy New
List Price: US$ 59.50
Price: US$ 35.92 Convert Currency
Shipping: US$ 4.99 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

Bookseller Inventory # DADAX8126906367

Ask Seller a Question

Bibliographic Details

Title: Dynamics of Mass Communication: Theory and ...

Publisher: Atlantic Publishers & Distributors (P) Ltd.

Publication Date: 2006

Binding: Hardcover

Book Condition:New

About this title


The present book has highlighted the impacts of the two significant communication dynamics of innovative communication technologies and globalization process in the current decades which have transformed the world. Dynamics of mass media and interpersonal communications, viz. economics, literacy, social, technology and globalization are changing human condition. The impact and interplay of these different dynamics create the holistic communication scenario. New ideas, new models of communications and newer perspectives through which communication has been studied, applied, or practiced have evolved and changed overtime and that has changed its dynamics both in theory and practice. The book has presented the significance of these dynamics. The relevance and significance of dynamics of communications in every walk of human life is presented through vivid human stories. These stories suggest that power of communication lays in its holistic integration of various communication perspectives. That is the major contribution of the book. In 2000 decades the communication scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to an integrated communication scenario for people, society and governance. The book is unique in presenting significance of such dynamics and impacts to all those who focus on the critical issues of development, culture, globalization and information technology etc. in different world societies. It is challenging and provocative book and essential reading for all those who care about such dynamics. The author's four decades of communication researches in diverse communication areas, from diverse perspectives and in different geo areas have provided depth in presenting the dynamic view of communication in cohesive and understandable pattern.

About the Author:

Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. At present she is Director/Communication Consultant (Research & Training) with Communication Networks (CNET), New Delhi. She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups. She is visiting teaching and research faculty to a number of Communication and Management Institutes in India and abroad. Currently, she is a consultant in Communications. She has published eleven books of which she has co-authored three books: Development as Communication (1986); Culture, Politics and Research Programs (1990); New Communication Technologies in Developing Countries (1990). The other eight books exclusively authored by her include: Mass Communication: Theory and Practice (1994); Development Communication: Theory and Practice (1994, revised 1999); Mass Communication Technologies: New Perspectives (2001); Communication Perspectives: Cultural Diffusion, Dynamic and Challenges (2001); Yearnings (fiction) (2003); Indian Women Across Generations (2005); Handbook of Communication Models, Perspectives, Strategies (2006); Business Communication Practices: Modern Trends (2006); and Communication Models (2006). She has a number of research publications and articles to her credit. She has been associated with a number of national and international research projects, teaching, and training since 1958.

"About this title" may belong to another edition of this title.

Store Description

Welcome to Our AbeBooks Store for books. I've been selling books for long and have achieved more than 99% positive feedback on eBay and I always strive to achieve best customer satisfaction and have always described book accurately. I got lot of Out of Print and Rare books in my store and still adding lot of books. I will ship book within 24 hours of confirmed payment

Visit Seller's Storefront

Terms of Sale:

100 % Customer Satisfaction is our Goal. Please contact me if you are not
satisfied with your order in any manner. I always list book by ISBN # only and
buyer is assured of correct edition, correct author and correct format of book.
will do my best to address your concerns including 100% refund of your money.

Name of your business and form of legal entity: Ami Ventures Inc.S-Corp. USA
your business address: 25547 Canyon Crossing Dr. Richmond TX 77406 USA
email address and phone or fax number: ...

More Information
Shipping Terms:

Orders usually ship within 1 business days. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express