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E-Business and Commerce: Strategic Thinking and Practice

Brahm Canzer

ISBN 10: 8177225774 / ISBN 13: 9788177225778
Published by Wiley India Pvt. Ltd., 2004
New Condition: New Soft cover
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The textbook emphasizes an analytical and critical approach to understand the strategic decision-making so that learner?s emerge from their course and better prepared to create real plans for their own organizations. Included Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon. The Chapters are written in a clear style, making use of a variety of pedagogical techniques that facilitate both academic knowledge and a student?s ability to apply what he or she has learnt. The book is ideal for e-business as well as principles of marketing and management courses. Contents:- Module I. A Framework for Understanding e-Business 1. Exploring the World of e-Business 2. Environmental Forces Affecting Planning and Practice 3. The Internet and Related Technologies 4. Ethical, Legal, and Social Concerns Module II. Strategic Business Planning for the Internet 5. Developing e-Business Models 6. Strategic Planning: A Multi-Level Organizational Approach 7. Researching and Analyzing Opportunities for Growth 8. Understanding Online Communication and Behavior Module III. Implementing the e-Business Plan 9. Creating the Marketing Mix 10. Organizational and Managerial Issues 11. Financial Planning and Working with Investors 12. Implementation and Control of the e-Business Plan. Appendixes. Printed Pages: 0. Bookseller Inventory # 12042

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Title: E-Business and Commerce: Strategic Thinking ...

Publisher: Wiley India Pvt. Ltd.

Publication Date: 2004

Binding: Paperback

Book Condition:New

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