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E-Commerce: Business, Technology, Society

Laudon, Kenneth C.; Traver, Carol Guercio

160 ratings by Goodreads
ISBN 10: 0201748150 / ISBN 13: 9780201748154
Published by Addison-Wesley, Boston/USA, 2002
Used Condition: Very Good Plus Hardcover
From Olmstead Books (Port Dover, ON, Canada)

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8vo, Glossy boards, sharp corners, very light wear. There is a "discarded" stamp on front full page. 726 pages including references and index. Bookseller Inventory # 2537

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Bibliographic Details

Title: E-Commerce: Business, Technology, Society

Publisher: Addison-Wesley, Boston/USA

Publication Date: 2002

Binding: Hardcover

Book Condition:Very Good Plus

Edition: 1st Edition.

About this title


B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.

About the Author:

Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University?s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book.Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.

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