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E-Commerce - Formulacion de Una Estrategia By: Robert Plant (Spanish Edition)

Robert Plant

ISBN 10: 9879460243 / ISBN 13: 9789879460245
Published by Prentice Hall, 2001
Used Condition: Used: Very Good Soft cover
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Libro usado en excelente condicion. Estructura del libro esta fuerte, paginas limpias. Bookseller Inventory # 100220177

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Bibliographic Details

Title: E-Commerce - Formulacion de Una Estrategia ...

Publisher: Prentice Hall

Publication Date: 2001

Binding: Paperback

Book Condition:Used: Very Good

About this title

Synopsis:

Lo guía del ejecutivo senior pero la formulación, desarrollo y lo implementación de una e-estrategia En este libro, el doctor Robert Plant, experto en e-commeree global. se "abre camino a traves de la teenojerga" y presenta la primera estrategia equilibrada e integrada para el liderazgo en e-Commerce. Plant organiza cada motor clave para el exito a traves de una revolucionaria ficha de puntaje de eficacia de la estrategia para Internet, que pone la estrategia en correspondencia con medidas cuantificables. Sobre la base de la investigación de más de cuarenta organizaciones de e-commerce de primer nivel, el autor ayuda al lector a optimizar la marea, la tecnología. el servicio, el mercado y el desarrollo, y a responder las preguntas críticas.

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