E-Marketing (5th Edition)

Judy Strauss; Raymond Frost

Published by Prentice Hall, 2008
ISBN 10: 0136154409 / ISBN 13: 9780136154402
Used / Paperback / Quantity available: 0
From Ergodebooks (Richmond, TX, U.S.A.)
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Bookseller Inventory # SONG0136154409

About this title:

Synopsis: The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

About the Author: <>Judy Strauss and Raymond Frost have collaborated on Web development, academic papers, practitioner seminars, and three books in 11 editions since 1995. They also developed a new course in 1996, “Marketing in Cyberspace.” This book grew out of that course and has significantly evolved along with changes in e-marketing.


Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno. She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of the trade book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks Building Effective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management and has won two college-wide teaching awards. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas. Contact: jstrauss@unr.edu.


Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Frost is co-author of Building Effective Web Sites and the E-Marketing Guide. Dr. Frost teaches database, electronic commerce, and information design courses. He has received Ohio University’s Presidential, University Professor, College of Business, and Senior Class teaching awards. Dr. Frost is working on publications in data modeling and database pedagogy. He is co-author of a forthcoming book, A Visual Introduction to Database: An E-Business Perspective. Dr. Frost earned a doctorate in business administration and an M.S. in computer science at the University of Miami (Florida), and received his B.A. in philosophy at Swarthmore College.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: E-Marketing (5th Edition)
Publisher: Prentice Hall
Publication Date: 2008
Binding: Paperback
Book Condition: Good

Top Search Results from the AbeBooks Marketplace

1.

Judy Strauss, Raymond Frost
Published by Taylor & Francis
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Paperback Quantity available: 1
Seller:
Free Shipping Books
(Ogden, UT, U.S.A.)

Book Description Taylor & Francis. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 3266693185

More information about this seller | Contact this seller

Buy Used
US$ 7.27
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Judy Strauss, Raymond Frost
Published by Taylor & Francis
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Paperback Quantity available: 1
Seller:
OwlsBooks
(Toledo, OH, U.S.A.)

Book Description Taylor & Francis. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2978087528

More information about this seller | Contact this seller

Buy Used
US$ 7.65
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Judy Strauss, Raymond Frost
Published by Taylor & Francis
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Paperback Quantity available: 1
Seller:
Pro Quo Books
(Toledo, OH, U.S.A.)

Book Description Taylor & Francis. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 3202360943

More information about this seller | Contact this seller

Buy Used
US$ 7.65
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Judy Strauss, Raymond Frost
Published by Taylor & Francis
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Paperback Quantity available: 1
Seller:
Bayside Books
(Ogden, UT, U.S.A.)

Book Description Taylor & Francis. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 3048340841

More information about this seller | Contact this seller

Buy Used
US$ 7.65
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Judy Strauss, Raymond Frost
Published by Taylor & Francis
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Paperback Quantity available: 1
Seller:
Discover Books
(Toledo, OH, U.S.A.)

Book Description Taylor & Francis. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 3260569900

More information about this seller | Contact this seller

Buy Used
US$ 7.65
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Strauss, Judy
Published by Taylor & Francis (2008)
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Paperback Quantity available: 1
Seller:
Book Deals
(Lewiston, NY, U.S.A.)

Book Description Taylor & Francis, 2008. Paperback. Condition: GOOD. Has little wear to the cover and pages. Contains some markings such as highlighting and writing. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 0136154409_abe_gd

More information about this seller | Contact this seller

Buy Used
US$ 7.66
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Strauss, Judy; Frost, Raymond
Published by Taylor & Francis (2008)
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Softcover Quantity available: 1
Seller:
GlassFrogBooks
(Hawthorne, CA, U.S.A.)

Book Description Taylor & Francis, 2008. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0136154409-2-4

More information about this seller | Contact this seller

Buy Used
US$ 9.74
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Strauss, Judy
Published by Pearson Education, Limited (2008)
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Quantity available: 1
Seller:
Better World Books: West
(Reno, NV, U.S.A.)

Book Description Pearson Education, Limited, 2008. Condition: Good. 5 Edition. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # 2219227-75

More information about this seller | Contact this seller

Buy Used
US$ 9.76
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Strauss, Judy; Frost, Raymond
Published by Prentice Hall (2008)
ISBN 10: 0136154409 ISBN 13: 9780136154402
Used Paperback Quantity available: 1
Seller:
Crestview Books
(Westerville, OH, U.S.A.)

Book Description Prentice Hall, 2008. Paperback. Condition: Good. Paperback. Heavy creasing to front cover. No spine crease. Light wear. No ownership marks. Text is clean, unmarked. (Shelf location: X) All items carefully packed to avoid damage from moisture and rough handling. Tracking included. Seller Inventory # 070439

More information about this seller | Contact this seller

Buy Used
US$ 5.99
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

10.

Judy Strauss , Raymond Frost
ISBN 10: 0136154409 ISBN 13: 9780136154402
New Quantity available: 4
International Edition
Seller:
booksdeck
(Westlake Village, CA, U.S.A.)

Book Description Condition: New. Brand new book. This is an international edition textbook with identical content as the US version. We ship all our orders from CA/IL, USA (depending on your address) and NOT from Asia! Buy with confidence from a 5-star US based seller. Choose expedited shipping for superfast delivery with tracking. Seller Inventory # 9780136154402

More information about this seller | Contact this seller

Buy New
US$ 10.44
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are 5 more copies of this book

View all search results for this book