E-Marketing (6th Edition)

Judy Strauss; Raymond Frost

Published by Prentice Hall, 2011
ISBN 10: 0132147556 / ISBN 13: 9780132147552
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Bookseller Inventory # SONG0132147556

About this title:

Synopsis: Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: E-Marketing (6th Edition)
Publisher: Prentice Hall
Publication Date: 2011
Binding: Paperback
Book Condition: Good

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Strauss, Judy; Frost, Raymond
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