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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It (Compact Disc)

Michael E. Gerber

44,882 ratings by Goodreads
ISBN 10: 0060755598 / ISBN 13: 9780060755591
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Compact Disc. In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonpla.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 7 pages. 0.285. Bookseller Inventory # 9780060755591

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Bibliographic Details

Title: The E-Myth Revisited: Why Most Small ...

Binding: Compact Disc

Book Condition:New

Edition: Unabridged.

About this title

Synopsis:

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Review:

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins

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