Title: E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
Publisher: Taylor & Francis Ltd
Publication Date: 2002
Language: English
ISBN 10: 0765608073
ISBN 13: 9780765608079
Binding: Paperback / softback
Condition: New

About this title

Synopsis

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

About the Author

Roland T. Rust, P.K. Kannan

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