E-Service : New Directions in Theory and Practice: New Directions in Theory and Practice

Roland T. Rust

ISBN 10: 0765608073 / ISBN 13: 9780765608079

Published by Routledge, 2002

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - The advent of the era of 'e-Service,' the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

Seller Inventory # 9780765608079

Bibliographic Details

• Title: E-Service : New Directions in Theory and Practice: New Directions in Theory and Practice
• Publisher: Routledge
• Publication Date: 2002
• Language: English
• ISBN 10: 0765608073
• ISBN 13: 9780765608079
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 19D millimeters 229 millimeters width by 152 millimeters height by 19 millimeters depth
• Weight: 510 grams

About this title

Synopsis

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

About the Author

Roland T. Rust, P.K. Kannan