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E-commerce

Nidhi,Puja Walia Mann

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ISBN 10: 8180940713 / ISBN 13: 9788180940712
Published by MJP Publishers, 2009
New Condition: New Soft cover
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About this Item

The book is broadly divided in two sections, after giving the basic introduction, meaning, nature and importance of E-Commerce. The first part deals with the application framework for electronic commerce. Application-based assignments are also added along with the text for giving insight into the area. The internet infrastructure has also been added as a separate chapter for giving a complete understanding of the World Wide Web. This part basically covers the design and development part of the Website, including the internet security, software agents, multimedia and digital video, etc. which is of high practical value to the students of computer applications.\r\nThe transactions and application part has been given in the second part of the book. This section includes chapters on commercialization of internet and Internet-payment systems. The Iinter- and intra-organizational commerce and EDI applications are covered at length for the benefit of the undergraduate and post-graduate management students. For marketing management students, a chapter has also been added on use of technology in various promotional tools like web advertising and marketing. The application of e-commerce in areas like data warehouse, education and training activities has also been duly presented. A chapter about the legal aspect of digital working gives a comprehensive understanding of technological implications. Printed Pages: 350. Bookseller Inventory # 40955

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Bibliographic Details

Title: E-commerce

Publisher: MJP Publishers

Publication Date: 2009

Binding: Softcover

Book Condition:New

Edition: First edition.

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