ESPN: The Making of a Sports Media Empire

Travis Vogan

Published by University of Illinois Press, 2015
ISBN 10: 0252081226 / ISBN 13: 9780252081224
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Synopsis: Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine , and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports." Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.

Book Description: How the Worldwide Leader turned X's and O's into billions of $$$

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Bibliographic Details

Title: ESPN: The Making of a Sports Media Empire
Publisher: University of Illinois Press
Publication Date: 2015
Binding: Paperback
Book Condition: Good
Edition: 1st Edition - may be Reissue.

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Vogan, Travis
Published by University of Illinois Press (2015)
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Vogan, Travis
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Book Description University of Illinois Press. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0252081226I3N00

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