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ESPRESSO! Starting and Running Your Own Specialty Coffee Business

Monaghan, Joe and Huffaker, Julie Sheldon

26 ratings by Goodreads
ISBN 10: 047112138X / ISBN 13: 9780471121381
Published by John Wiley & Sons, New York, 1995
Used Condition: Very Good Soft cover
From Dromanabooks (Newstead, VIC, Australia)

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About this Item

Index, glossary. An A-Z guide to making it in your own coffee shop, cart or cafe, from the business plan to coffee beverages. 260gms weight; 8vo 8" - 9" tall; 204 pages. Bookseller Inventory # 17837

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Bibliographic Details

Title: ESPRESSO! Starting and Running Your Own ...

Publisher: John Wiley & Sons, New York

Publication Date: 1995

Binding: Paperback

Book Condition:Very Good

Edition: First Edition

About this title


An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to:
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

From the Publisher:

Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

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